La Rosa Chicken & Grill has been crafting made-from-scratch meals with care and passion.
Back in 1994, Vincenzo Pugliese had a simple but bold idea: people still crave wholesome, made-from-scratch comfort food, and he was ready to build a restaurant around it. With that belief, La Rosa Chicken & Grill was born in Marlboro, New Jersey.
Food had always been a part of Pugliese’s life. Growing up in the family business, from fast food counters to full-service dining, he gained the insight and passion to create something different: a casual dining concept built on old-world traditions, freshly prepared meals, and genuine hospitality.
Three decades later, that vision is still alive in every La Rosa restaurant. Guests return again and again for the unmistakable taste of our all-natural chicken, marinated in our signature recipe for flavor that’s tender, juicy, and one-of-a-kind.
Our sides and salads are made fresh every day, using premium, locally sourced vegetables and all-natural ingredients. From crisp greens to hearty sandwiches, wraps, and bowls, everything is cooked to order with freshness and quality at the heart of every dish.
At La Rosa, Eat Well, Live Healthy isn’t just a motto, it’s a promise.
Vincenzo Pugliese is the Founder and CEO of La Rosa Chicken & Grill, which opened its doors on July 5, 1994, in Marlboro, New Jersey. What began as a dream fueled by passion and a small savings quickly became a local favorite, built on Vincenzo’s unwavering commitment to quality, family, and tradition.
Growing up surrounded by the rich flavors of his heritage, Vincenzo wanted to bring those comforting, old-world recipes to his community, but with a modern touch. He carefully sources only the freshest, premium ingredients, ensuring each dish bursts with authentic flavor while meeting today’s standards for quality and nutrition.
More than just a restaurant, La Rosa is a reflection of Vincenzo’s dedication to his guests. He listens closely to both customers and employees, continually refining every recipe, every service detail, and every experience to ensure it meets his high standards.
From our home to yours, La Rosa Chicken & Grill delivers wholesome, made-from-scratch meals that families are proud to serve. Each plate carries the story of a dream realized, a family’s values honored, and a legacy of flavor that continues to grow with every satisfied guest.
From crispy chicken sandwiches to wholesome grilled plates, our menu is crafted with bold flavors and plenty of options for every craving.
Wherever you go La Rosa is with you making sure you eat well and live healthy.
